Job Description

Marketing Specialist

Synpulse is a global transformation partner elevating our clients in the financial sphere with tailor-made solutions. We have offices worldwide and are a valued partner to many of the largest financial institutions. Synpulse provides end-to-end services to our clients from strategic planning to managed services. Our broad expertise in banking and insurance enables us to accompany our clients on their digital journeys and create sustainable added value for them.

We are looking for a meticulous and organized Marketing Specialist to join our team, based either in New York, USA, or Toronto, ON, Canada. In this role, you will support Marketing & Events across the USA and Canada, working closely with the Global marketing team to drive local initiatives. The ideal candidate will bring hands-on experience in marketing within management consulting or professional services environments, with a strong focus on events, digital marketing strategies, and execution. This includes campaign management, content creation, and analytics.

Key responsibilities include:

• Campaign Management: Plan, implement, and optimize marketing campaigns across various channels to achieve business objectives.
• Digital Marketing Strategies: Develop and execute digital marketing strategies, including managing social media, email marketing, SEO, and paid advertising campaigns aligned with business priorities and revenue goals.
• Content Creation and Optimization: Design, edit, develop and optimize content for print, websites, social media, and other marketing materials. Collaborate closely with consulting teams to identify thought leadership opportunities and promote service offerings.
• Analytics and Reporting: Track and analyze campaign performance metrics to identify areas for improvement and recommend optimization strategies.
• Event Management: Drive internal and external events and strategies, including webinars, roundtables, and participation in industry conferences.
• Marketing Automation: Oversee CRM and marketing automation workflows to ensure effective lead nurturing and campaign tracking.
• Collaboration: Partner with global marketing teams to localize global campaigns for North America, and work with external partners to ensure cohesive messaging and branding.
• Staying Up-to-Date: Keeping abreast of the latest digital marketing trends and technologies, including market research and competitor analysis.

About you:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2-5 years of marketing and events experience, preferably within a management consulting or professional services firm, with a network of relevant vendors and agencies.
• Proven success in executing multi-channel marketing campaigns.
• Strong analytical, communication, content marketing, and storytelling skills.
• Experience with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot).
• Excellent project management and interpersonal skills.
• Ability to work independently in a fast-paced, collaborative environment.
• Strong knowledge of regulations and practices in the USA and Canada is a must. Good to Have:
• Experience in financial services and/or fintech industries.
• Experience in business development and/ or sales enablement efforts.

Why us:

• A dynamic and supportive multicultural workplace.
• A comprehensive onboarding program that offers you time and resources to broaden your skillset and orient yourself to Synpulse's values and methods.
• Continual and comprehensive learning and development through our Global Academy Program.
• Internal and external events to drive our DE&I mission "Free To Be Me."
• Hybrid working environment.
• A chance to collaborate with teams across the Globe.
• Benefits:
• Competitive salary.
• 20 days annual leave plus public holidays.
• Contribution match for retirement account.
• Health, dental, and life insurance coverage from day one.
• Extensive perks programs.

Do you approach your tasks with commitment and enjoyment and are you convinced that teamwork achieves better results than working alone? Are you proactive and willing to go the extra mile for your clients? Are you motivated not only to design solutions but also to implement them? As a flexible and goal-oriented person, you will quickly assume entrepreneurial responsibility with us. Do you appreciate the spirit of a growing international company with Swiss roots and a strong corporate culture? Then we look forward to receiving your online application.

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