Job Description

On The Go Hosiery is a National leading manufacturer and distributor of Tights, Leggings, Athletic Socks, and related Hosiery and Apparel products. We are seeking a Digital Marketing Manage r to manage Digital Marketing and Digital Content. The ideal candidate will have a proven track record of success in key areas of digital marketing (e.g. SEO, social media, content marketing, email marketing, PPC and SEM), and experience with industry tools for web content creation & analytics, email marketing and social posting.

Educational requirements:

Bachelor's degree in marketing, mass communications, public relations or related field

Skills and experience:

• 3-5 years experience in digital marketing with Consumer Packaged Goods or Apparel Brands.
• project management experience with great attention to detail, ability to manage project timelines, and complex workflow management
• Ability to collaborate and effectively communicate with various types of internal and external partners (e.g. creative, technical, and analytical roles)
• Highly organized with ability to work on multiple projects at once, successfully manage workload, meet deadlines, and deliver high quality work on budget
• Strong understanding of integrated digital marketing techniques (email campaigns, social media, search) and knowledge of major social media channels and social media tools
• Working knowledge of technical language, software capabilities, graphic design, web development process, and brand storytelling across digital platforms
• Strong analytical skills, with the ability to extract and interpret data from various sources and an understanding of web analytic tools
• Strong verbal and written communication skills (especially in digital media); Experience developing and translating content for both onsite as well as social media along with demonstrated experience in SEM and SEO
• Basic to intermediate HTML skill
• Proficient in MS Office Suite, Adobe Creative Cloud, Salesforce Marketing Cloud, and Salesforce Commerce Cloud
• Preferred knowledge of Affiliate Marketing Platforms, SMS Marketing, and Wunderkind

Essential duties:

• Lead all digital marketing, strategy and execution of digital marketing plans
• Contribute to creative and development processes by recommending new technologies and creating efficiencies
• Write content for digital media, understanding how to adjust writing style based on channel and audience
• Measure and report on digital activity and ROI
• Research, recommend and execute influencer engagement activities
• Manage digital media assets
• Competitive Analysis
• Analysis of websites and social activities of competitive web sites
• Strategy Assessment of user-interface and features implemented by competitive companies or companies with similar target audiences
• Project Management
• Work with Brand Leadership Team to develop multi-channel digital media campaigns based on strategic plans
• Communicate status of projects to internal team and external partners on a regular basis
• Ensure that brand voice/standards and technical quality is upheld throughout the project management process
• Manage On The Go Hosiery’s current eCommerce platform, including enhancements, bug fixes, and integrations with third-party software and systems

Work Schedule / Environment

On The Go Hosiery’s corporate offices are located in Brookhaven, Ga. Up to 50% work from home opportunities will be available after initial 30 day training/acclimation period.

Please submit resume through Linked and email at tsmith@otghosiery.com

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