Job Description

Position Summary: The Conference Board is seeking a driven and results-oriented Sponsorship Development Manager to join our Sponsorships team. In this role, you will be responsible for identifying potential sponsorship opportunities, nurturing new prospects, and driving early-stage sales pipeline growth. You will contribute to sales strategy, content/collateral creation, revenue operations all while collaborating closely with cross-functional internal stakeholders to streamline sponsorship operations and ensure efficient reporting. Responsibilities: Prospecting, Lead Generation Pipeline Development Consistently meet or exceed monthly, quarterly, and annual pipeline targets by proactively reaching out to decision-makers and influencers, understanding their needs and booking meetings. Identify, research, and qualify potential leads through outbound calling, emailing, LinkedIn, and other channels. Build relationships with prospective clients by understanding their needs and positioning solutions effectively; segment and prioritize leads based on target industries, buyer personas, and sales forecasts. Maintain accurate and up-to-date records of all activities and conversations within the Sales Enablement/CRM platforms. Refine and optimize CRM processes and other best practices for prospecting to maximize team effectiveness and pipeline development. Sales Strategy Collaboration Work closely with Sales, Programming, and Marketing to provide feedback on and refine lead-generation tactics, messaging, and outreach campaigns. Support cross-functional initiatives by developing sales collateral, maintaining pricing models, and streamlining contract execution and renewal processes. Reporting Analysis Track key metrics (e.g., conversion rates, pipeline growth, and lead quality) to evaluate and improve outreach and qualification processes. Provide data-driven insights and reports to senior leadership on sponsorship performance, market trends, and revenue potential. Market Research Analysis Conduct industry and market research to identify emerging trends, competitive dynamics, and new sponsorship opportunities. Leverage data analytics to refine targeting strategies, monitor pipeline performance, and continuously improve prospecting tactics. Other Duties as Assigned Qualifications Bachelors degree in Business, Marketing, or a related field. 25 years of experience in sales, business development, or events sales, with a proven track record of consistently meeting or exceeding targets. Exceptional communication, resilience, and problem-solving with the ability to work collaboratively and/or independently in a fast-paced environment. Familiarity with sales enablement tools and CRM systems (e.g., HubSpot, Outreach.io, Sugar CRM), as well as experience in pipeline management and revenue forecasting. Proficiency in LinkedIn Sales Navigator and Microsoft Office Suite and a strong aptitude for leveraging data and analytics to inform sales strategy. Highly organized, with strong attention to detail and the ability to manage multiple priorities under tight deadlines.

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