Senior Digital Media Buyer Job at Blissy, Burbank, CA

NDBzYzdRQko2MmQ4U3hOeWVpdy9Ea01sTnc9PQ==
  • Blissy
  • Burbank, CA

Job Description

About Us

Blissy, the leading brand in beauty and sleep wellness, is looking for a Senior Media Buyer to drive high-performing direct-response ad campaigns. This role is ideal for a data-driven marketer with a strong creative edge—someone who understands consumer psychology, thrives on scaling campaigns, and knows how to turn insights into profitable action.

You’ll work closely with the Sr. Creative Director and broader marketing team to launch, optimize, and scale paid campaigns across Meta (primary), TikTok, and Snapchat. Your expertise in media buying, ad performance analysis, and creative testing will directly impact revenue growth and customer acquisition.

Responsibilities

  • Develop and execute paid media strategies to drive sales and maximize ROAS.
  • Plan, set up, and manage ad campaigns across Meta (Facebook & Instagram), with secondary focus on TikTok and Snapchat.
  • Monitor and analyze performance data daily, optimizing campaigns based on key KPIs.
  • Run A/B tests on creative, copy, and targeting strategies to continuously improve results.
  • Identify and implement new media buying techniques, funnel optimizations, and scaling strategies.
  • Collaborate with the creative team to guide ad concepts based on data insights and consumer trends.
  • Stay ahead of industry trends and platform updates to leverage new opportunities.
  • Manage budgets effectively, ensuring ad spend is optimized for maximum efficiency and profitability.
  • Provide performance reports and insights to key stakeholders, making data-driven recommendations.

Qualifications

  • Proven track record as a Media Buyer with a minimum of 3+ years of experience in performance-based online advertising.
  • Expertise in Meta, with experience in TikTok and Snapchat. Other platforms a plus.
  • Strong analytical skills with the ability to interpret data, optimize campaigns, and improve ROAS.
  • Familiar with DTC brands and how to drive conversions through paid ads.
  • Understanding how to craft and execute compelling ad campaigns.
  • Hands-on experience with testing, optimizing, and scaling media buying strategies.
  • Ability to work non-traditional hours, including weekends, to monitor and adjust campaigns in real time.
  • Deep understanding of the full marketing funnel and how each element impacts the customer journey.
  • Can provide strategic input on ad creatives and copywriting to drive performance.
  • Capable of managing multiple campaigns and budgets efficiently.

Job Tags

Similar Jobs

CONAGRA

Translator Intern Job at CONAGRA

 ...Job Description Shift: 1:00 PM-3:00 PM Hourly Rate: $18.00 an hour You will join our team as a Manufacturing Language Translator Intern for a 4-month experience onsite. You will play a key role in bridging communication gaps by translating existing manufacturing... 

Cloud Analytics Technologies LLC

Data Warehouse Analyst Job at Cloud Analytics Technologies LLC

 ...Primary Job Duties :- StrongDataIntegration andDataWarehousing experience with SnowflakeDataCloud and Informatica IICS CloudDataIntegration tools. Strong Experience withDataIntegration tasks like extraction, transformation, and load (ETL or ELT) tasks... 

HCRC Staffing

Nurse Practitioner OR Physician Assistant Leonardtown MD Job at HCRC Staffing

 ...Nurse Practitioner OR Physician Assistant Leonardtown MD Urgently Hiring NO nights, weekends, or call! We are looking for a Nurse Practitioner or Physician Assistant to join our award-winning interventional pain management practice full time in Leonardtown, MD.... 

Atlas Group COS

Cold-Press Juicer - Ola Juice Bar Job at Atlas Group COS

 ...Ola Juice Bar is looking for a Part-Time Juicer!! Who are we? We specialize in cold press juice, smoothies, acai bowls, vegan foods, and espresso based beverages. Our core values of movement, nourishment and growth are embraced by our team every day and are at... 

Penn Tank Lines

CDL A Truck Driver Job at Penn Tank Lines

 ...Experience Preferred What We Offer: Home Every Day: As a Local Independent Contractor, you'll be home every day. No more long-haul...  ...Requirements, Please Click HERE ~ For a Full List of IC TRUCK Requirements, Please Click HERE Reinventing delivery the...