Job Description

Hybrid: Princeton, NJ (2-3 days a week)

Salary: $65-85K DOE

SEO Marketing Specialist

This role is built for a digital marketer who’s ready to shape organic growth strategies, leverage data for smarter decisions, and help brands stand out in an increasingly competitive search landscape. If you’re passionate about SEO, analytics, and content optimization — and eager to push boundaries — this position is for you.

What You’ll Do

• Lead Organic Growth Strategy: Develop and execute comprehensive SEO strategies that drive visibility, traffic, and conversions for eCommerce and omnichannel brands.
• Technical SEO Management: Conduct site audits, keyword research, and competitive analysis to identify opportunities and technical barriers. Collaborate with developers and content teams to ensure best practices in site architecture, crawlability, and indexing.
• Content Optimization: Guide on-page SEO improvements including metadata, schema, keyword targeting, and internal linking. Partner with content creators to align messaging with organic search intent and improve engagement metrics.
• Analytics & Reporting: Use tools like Google Analytics 4, Google Search Console, Power BI, and Looker Studio to track performance, measure KPIs, and translate complex data into actionable insights for clients.
• Client Strategy & Communication: Act as the primary contact for assigned accounts, building relationships through transparent reporting and strategic consultation. Help clients understand the “why” behind the data and how it supports their growth goals.
• Continuous Learning & Innovation: Stay ahead of SEO trends, algorithm updates, and AI-driven marketing advancements. Contribute ideas for testing, automation, and improved efficiency across campaigns.

What We’re Looking For

• 2–3 years of hands-on experience in Technical SEO and digital marketing operations.
• Working knowledge of Google Ads, Meta Ads, or other paid media platforms is a plus.
• Experience managing eCommerce websites, including familiarity with platforms like Shopify, Magento, or WooCommerce.
• Proficiency with analytics and reporting tools (GA4, Google Search Console, Power BI, Looker Studio, or Adobe Analytics).
• Strong written and verbal communication skills — able to translate technical findings into clear business recommendations.
• Passion for data, curiosity for how AI is reshaping digital marketing, and a growth mindset.

Why You’ll Love This Role

• Opportunity to lead SEO strategies that directly impact revenue and brand visibility.

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