Job Description
Position: Marketing Coordinator
Location: Norton, Ohio (On-site)
About the Role:
Please read the entirety of the job description before applying .
We are seeking a creative, hands-on Marketing Coordinator to join our growing team. This role is ideal for someone who thrives in a fast-paced environment, enjoys working on a variety of projects, and is passionate about using both traditional and cutting-edge marketing tools to drive measurable results. This position requires reporting to work in person at our Norton, Ohio facility.
Key Responsibilities:
· Assist in the planning, execution, and optimization of marketing campaigns across digital and traditional channels.
· Manage and grow our social media presence (Facebook, Instagram, LinkedIn, TikTok, X, etc.), including content scheduling, community engagement, and performance analysis.
· Utilize AI-powered tools to create, edit, and repurpose content efficiently while maintaining brand voice and quality.
· Continuously seek out new ideas and methods to enhance and grow the marketing of our equipment.
· Support audio/visual initiatives:
• Shoot and edit video content both in-house and on customer sites.
• Capture high-quality photography for marketing materials, social media, and events.
• Edit videos for webinars, promotional pieces, and product highlights.
• Create short- and long-form videos that tell our story of quality, unsurpassed engineering, and passion.
· Coordinate with internal teams and external partners to develop and distribute marketing materials.
· Track campaign performance, compile reports, and recommend improvements based on data insights.
· Support event planning and execution, including webinars, trade shows, and special campaigns.
· Maintain marketing calendars, asset libraries, and content pipelines to ensure projects stay on schedule.
Qualifications:
· Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience preferred.
· 1–3 years of experience in marketing or social media management, preferably in a B2B or equipment/manufacturing setting.
· Proven track record of growing social media audiences and improving engagement metrics.
· Proficiency in video shooting and editing.
· Experience with photography, including basic lighting and composition, for both in-house and on-site shoots.
· Familiarity with marketing automation platforms is a plus.
· Proficiency with design and content tools.
· Experience using AI tools to assist with content creation, campaign optimization, and data analysis.
· Excellent written and verbal communication skills, with strong attention to detail.
· Highly organized, proactive, self‐motivated, and task‐driven, able to manage multiple priorities in a deadline‐driven environment.
· Must be able to report to work in person at our Norton, Ohio location.
Why Join Us:
· Opportunity to work with a passionate team dedicated to innovation and growth.
· Hands-on experience with audio/visual production, video content creation, and on-site shoots.
· A chance to directly impact brand visibility and growth in a dynamic company that is a worldwide leader in its field.
If you’re excited about creating engaging content, growing a brand’s presence, and producing top-tier marketing materials, we’d love to hear from you!
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