Job Description
JOB SUMMARY The Health Promotion and Marketing Associate is responsible for supporting the development and implementation of healthcare programs aimed to increase agency patients and clients. S/he will work closely with the marketing department to ensure alignment of promotional activities with the overall agency's healthcare marketing goals. S/he will also deliver community education and outreach and execute other related client acquisition initiatives.
ESSENTIAL JOB RESPONSIBILITIES Promotion/Marketing - Actively participates in the development, design and implementation of a community education and marketing plan to promote agency's health centers and other programs.
- Designs, implements, and evaluates special programs focusing on medical patient recruitment and retention.
- Drafts, designs and distributes marketing and promotional materials to individuals, social services organizations and businesses to educate the community about health issues, promoting Care Resource as the right place to serve their healthcare needs.
- Participates in health center developmental activities.
- Represents the health center and the Department in community partnership meetings, workgroups and events, as assigned.
- Assists with updates for social media sites and the company website
- Conducts surveys, internet searches and market research relevant to healthcare marketing and patient recruitment and retention.
- Promotes health prevention services and assists with the recruitment of testing/vaccine sites and clients
- Runs reports on marketing and survey related software/applications.
Outreach - Develops, updates, and maintains outreach presentations.
- Performs outreach activities, including health/community fairs, HIV testing sites, corporate/community presentations to promote agency health centers and other agency services in order to increase patient enrollments. Trains other staff to conduct these as well.
- Conducts educational sessions with target population using different methodologies as needed.
- Participates in community meetings and identifies community partners for the distribution and presentation of information.
- Identifies new community-based sites for prevention and education presentations.
- Provides appropriate referrals to services based on their on-going assessment of participants' needs.
- Provides field-based consultation regarding the intake and eligibility processes and access to care and treatment.
Quality Assurance Participates in quality assurance (QA) activities for relevant agency programs.
Obtains data from client encounters, for future marketing and evaluation purposes.
Submits weekly productivity reports regarding presentations, activities and enrollments (proposals & success)
Other duties as assigned.
Safety Ensures staff maintain agency guidelines relating to safety, outreach and confidentiality.
Ensures proper hand washing according to Centers for Disease Control and Prevention guidelines.
Ensures each new client receives screening for their risk for suicide.
Understands and appropriately acts upon assigned role in Emergency Code System.
Understands and performs assigned role in Agency Continuity of Operations Plan (COOP).
Culture of Service: 3 C's Compassion Greets internal or external customers (i.e. patient, client, staff, vendor) with courtesy, making eye contact, responding with a proper tone and nonverbal language.
Listens to internal or external customers (i.e. patient, client, staff, vendor) attentively, reassuring an understanding of the request and providing appropriate options or resolutions.
Competency Provides services required by following established protocols and when needed, procure additional help to answer questions to ensure appropriate services are delivered.
Commitment Takes initiative and anticipates internal or external customer needs by engaging them in the process and following up as needed.
Prioritize internal or external customer (i.e., patient, client, staff, vendor) requests to ensure prompt and effective response is provided.
JOB SPECIFICATIONS Education: Bachelor's degree in marketing or healthcare field.
Training and Experience: At least two years of experience working in marketing initiatives for health care organizations including community education are required. Experience in the promotion of health initiatives to the LGBT community highly preferred. Advance knowledge in the area attained through a combination of work experience (i.e. over 4 years) and intellectual instruction can be used in lieu of college degree.
Job Knowledge and Skills: Bilingual (English Spanish/English Creole) highly preferred. Proficient computer knowledge of Microsoft Office suite and digital media is required. Good communication, problem solving, teamwork and organizational skills. Presentation and professional writing skills and excellent public speaking required. S/he must be comfortable doing presentations in front of audiences and conducting face to face and internet outreach. The ability to work with a multicultural and diverse population is required. Specific sensitivity and knowledge of the LGBT community is required to properly promote health programs.
Contact Responsibility: The responsibility for external contacts is frequent and important.
Other: Participates in health center developmental activities as requested.
Other duties as assigned.
Own transportation and clean driving record are required. PHYSICAL REQUIREMENTS This work requires the following physical activities: constant walking, listening, and talking in person. Frequent talking on the phone, sitting, standing, and driving. Work is mainly performed in the office and educational and community settings. Care Resource
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