Job ** Digital Marketing Specialist Remote Job ** Full-Time Reports * Marketing Manager Job * We are seeking a creative and results-driven Digital Marketing Specialist to join our marketing team. This role is responsible for planning, executing, and optimizing our digital marketing efforts across various online channels. The ideal candidate has a strong grasp of current marketing tools and strategies and is able to lead integrated digital campaigns from concept to execution. Key * Develop and execute digital marketing campaigns across channels including SEO, SEM, email, social media, and display advertising Manage and maintain the company’s website and social media presence Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Ads, and Meta Business Suite Conduct keyword research and optimize website content for search engines (SEO) Create engaging content for various platforms including web, email, and social media Collaborate with internal teams to create landing pages and optimize user experience (UX) Stay up-to-date with digital marketing trends, technologies, and best practices Manage paid ad campaigns (Google Ads, Facebook Ads, LinkedIn, etc.) to drive traffic and conversions A/B test and optimize campaigns for maximum ROI Support lead generation efforts through digital strategies Bachelor’s degree in Marketing, Communications, or related field Proficiency in marketing software and tools (e.g., Google Analytics, Google Ads, Meta Ads, HubSpot, Mailchimp, SEMrush) Strong understanding of SEO, SEM, email marketing, and social media platforms Experience with content management systems (e.g., WordPress) Excellent written and verbal communication skills Creative thinking and problem-solving mindset Ability to manage multiple projects and deadlines Preferred ** Google Ads or Google Analytics certification Experience with video marketing and/or influencer marketing Knowledge of HTML/CSS is a plus Familiarity with CRM systems and automation tools **** Competitive salary and performance bonuses Health, dental, and vision insurance Remote work flexibility Career development opportunities Fun, collaborative team culture A & B Tech Ltd
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