Job Description

Sleepwear Brand + Global Licensed Entertainment Portfolio

We are building a modern sleepwear brand rooted in elevated comfort, timeless design, and disciplined execution. In parallel, we work with a world-class portfolio of licensed entertainment, character, and cultural IP , translating globally recognized brands into product that feels intentional, premium, and emotionally resonant.

This is not novelty licensing. The focus is on tasteful interpretation, brand alignment, and long-term relevance —bringing iconic IP into sleepwear and comfort-wear in a way that feels considered, modern, and commercially scalable.

The sleepwear division is early-stage but well-capitalized, with deep experience in sourcing, production, and retail distribution. We are looking for a Creative Director / Lead Designer who can help define the core brand while also leading creative execution across licensed programs.

The Role

This is a hands-on creative leadership role spanning owned brand development and licensed IP execution . You will own the creative vision end-to-end—product, brand, and storytelling—while partnering closely with the founder, licensing partners, and production teams.

You will start as both architect and operator , with the opportunity to build and lead a broader creative organization as the business scales.

Key Responsibilities

Brand & Creative Direction (Owned Brand)

• Define and evolve the brand’s creative vision, aesthetic, and design language
• Establish guidelines across color, typography, materials, imagery, and tone
• Ensure consistency across product, packaging, digital, and physical touchpoints

Licensed IP Creative Leadership

• Translate world-class entertainment and character IP into elevated sleepwear and comfort-wear
• Interpret brand DNA thoughtfully—balancing authenticity, restraint, and commercial appeal
• Partner with licensors to ensure creative alignment and approval readiness
• Elevate licensed product beyond logo placement or novelty execution

Product Design & Development

• Design collections across owned and licensed lines (silhouettes, fabrications, trims, color)
• Create production-ready tech packs and manage design handoff to factories
• Collaborate with sourcing to align design intent with cost, MOQ, and scalability
• Lead line planning across seasons and retail moments

Visual Storytelling & Assets

• Oversee creative for lookbooks, packaging, e-commerce, and on-model photography
• Direct and collaborate with external creative partners
• Shape campaign concepts that work for both owned brand and licensed programs

Cross-Functional Collaboration

• Work closely with production, merchandising, and licensing teams
• Support retail presentations, pitch decks, and line reviews when needed
• Ensure creative decisions align with margin targets and delivery timelines

Who You Are

• 3+ years of experience in apparel and/or creative direction
• Experience working with licensed brands, entertainment IP, or character-driven product is a plus but not required
• Background in sleepwear, intimates, loungewear, or soft goods preferred
• Strong design taste with restraint—elevated, modern, not trend-chasing
• Ability to interpret IP without diluting either the license or the brand
• Deep understanding of fabric, fit, and garment construction
• Comfortable working with overseas factories and production partners
• Entrepreneurial mindset—you thrive in early-stage environments
• Highly organized, decisive, and able to operate with autonomy

What This Role Offers

• Opportunity to build a core brand from the ground up
• Creative ownership over a best-in-class licensed portfolio
• Long-term leadership trajectory as the business scales
• Real influence—not a “yes-person” execution role

Compensation

• Competitive salary based on experience
• Meaningful upside and long-term growth potential
• Leadership opportunity as the brand and portfolio expand

Location

• 4 Days in Midtown Manhattan Office, 1 Day WFH

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